(The current version is effective as of 20 Aug, 2018)
We respect individual privacy and have designed our technology to be passive and anonymous. No personal data like phone number, email address, card details etc. is collected or accessible.
Our sensors collect only basic device information that is broadcasted by Wifi enabled phones. The broadcasted signals help us understand the presence of a device, a unique identifier known as the Media Access Control (MAC) address, signal strength and the device manufacturer. The MAC address does not disclose the device owner's real-world identity nor any other personal data.
We use this data to provide aggregated analytics to our clients which helps them improve consumer experience as well as justify their business decisions. The report that we provide to our clients does not attempt to associate any data to individuals, nor does it provide any depiction of an inidividual's behavior.
Any individual who has concerns, comments or questions about privacy or would like to opt out of this system can write us at
We recommend that any Controller (under the GDPR) in the EU region with whom we are
doing a project in the EU involving passive Mobile Location Analytics conduct a DPIA. We assure
co-operation at all stages of the DPIA
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